INDUSTRY:
FASHION
CLIENT:
HERESY
YEAR:
2025
EXPERIENCE:
LOGO & VISUAL DESIGN
Heresy
about.
This project marked a significant transformation for Repose, a Polish fashion brand known for its relaxed and comfortable style. Over time, the brand naturally evolved—both in product quality and audience—into a more elevated, sophisticated label that embraced values like freedom, local production, and timeless femininity.
To reflect this shift, we rebranded Repose into Heresy—a bold, confident name representing modern, independent women who seek to express their strength, sensuality, and taste through fashion.
The rebranding covered every aspect of the brand’s identity: from logo and typography to packaging, labels, and online presence.
challenge.
The core challenge was to elevate the brand image to match the new clientele—mature, confident women drawn to refined, "old-money" aesthetics—while preserving accessibility and emotional connection with existing customers.
We also worked under tight deadlines: the new identity needed to be finalized and applied across all materials in time for the upcoming collection launch.
Key challenges included:
Creating a new logotype that felt luxurious yet modern
Designing cohesive print and digital materials (labels, tags, boxes, social media)
Ensuring all visuals aligned with the newly defined brand values and target audience
Managing fast-paced delivery while maintaining quality
result.
The rebranding was completed on schedule and launched successfully alongside the new clothing collection.
Project highlights:
A refined logo design developed through interviews, sketches, digital variations, and real-life mockups
Creation of a consistent visual identity system with brand guidelines
Design of all supporting print assets: tags, packaging, thank-you cards, launch materials
Visual assets for the online reveal of the new brand, aligned with the collection aesthetics
The new Heresy identity resonated strongly with both loyal and new customers, helping to position the brand at a higher market level and attract wider attention in the Polish fashion scene.
“We wanted the brand to feel powerful, feminine, and timeless—and that’s exactly what the new identity communicates.”
testimonial.
What impressed me most was how Kate balanced elegance with approachability, creating an identity that feels powerful without losing warmth. The new brand feels like home—and our clients clearly feel it too.
Aneta Ciesielska
Creator
