INDUSTRY:
FASHION
CLIENT:
REPOSE
YEAR:
2024
EXPERIENCE:
BRAND REFRESH
Repose
about.
Repose is a boutique online store offering high-quality, designer clothing made in Poland. Originally known for its laid-back loungewear, the brand evolved into a more refined, fashion-forward label, gaining recognition among Polish influencers.
With this transformation came the need for a complete brand refresh—shifting from a casual aesthetic to a sophisticated visual identity that reflected the brand’s new direction and growing audience.
challenge.
The goal was to elevate an already established online brand into a more sophisticated space—one that reflected the premium quality of the products while staying true to its roots. The key challenge lay in striking the right balance: retaining the loyal customer base who loved the brand’s comfort-focused aesthetic, while attracting a new segment of clients with higher expectations and a more refined taste in fashion.
results.
The refreshed brand identity helped Repose reposition itself as a more premium fashion label while maintaining its core values of comfort and quality. The new visual language resonated with both existing and new customers, contributing to increased engagement on social media and stronger brand recognition within Poland’s fashion scene. Shortly after the rebrand, Repose was featured by several well-known influencers, reinforcing its new image and expanding its reach to a more style-conscious audience.
testimonial.
Working with Kate felt like a true partnership. She immediately understood the heart of my brand and helped me translate it into a visual identity that feels both elevated and authentic. Our rebrand didn’t just look good—it finally reflected the quality and ambition behind Repose.
I couldn’t be happier with the result.
Aleksandra Ciszak
Founder
